Tag Archives: Should

Problematic PR releases: Why you should dig deeper when you see the term “minimally invasive”

Consumers are gung-ho about so-called “minimally invasive” procedures, which typically require smaller incisions than traditional open surgery. Partly, it’s for good reason. Technologies like laparoscopy and arthroscopy — which use tiny cameras and instruments — have reduced complications and sped recovery times for many common operations. But not every treatment or test billed as “minimally… Read More »