Exaggerated health claims, corporate funding, unpublished negative results: a new book exposes the way the US food industry hijacks science and fights for answers
THE fortified chocolate milk Fifth Quarter Fresh helps “high school football players improve their cognitive and motor function… even after experiencing concussion”, said a University of Maryland press release in 2015.
The release referred to a poorly designed, unpublished study, the results of which most scientists would consider statistically insignificant. The study was initiated and part-funded by the makers of… Fifth Quarter Fresh.
This is no isolated case of marketing disguised as nutrition science but one of the examples in Unsavory …